social media

Political Social Media: Facebooking Your Way Into the Oval Office

By By Nick Cangemi, February 2, 2012

With the Florida primary still on everyone’s minds and the GOP race in full-swing, it is interesting to step back from all the mudslinging and nastiness and take a look at the science of an election. As the US population continues to grow (recently eclipsing the 300M mark!), candidates are forced to find innovative methods [...]

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“Most Recent” Is Back on Facebook

By By Elena Perel, November 15, 2011

If you’ve missed the “most recent” feature on Facebook then we’ve got some great news for you…it’s back! We’re thinking, who is Facebook to tell us which stories we find most important and which ones we won’t care about? Many users like to scroll through all updates and decide on their own which ones they [...]

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Social Media in the Workplace

By By Elena Perel, September 21, 2011

I consider myself lucky. After college, I have never had to work in an environment that blocks social networking sites. Ask some of my friends who work for big corporations or mid-sized firms and they are not as fortunate. According to SocialTimes, “only 48.3 percent of companies allow all employees access to social networking sites [...]

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How a Tweet May Have Saved a Life

By By admin, August 10, 2011

Social Media at its core is all about giving to, learning from, and sharing with one another. So this story starts just that way, with Steph Benedict telling me about this CBS.com show Around the World For Free. It had a large social media component so she thought I would like it. Parvati Shallow (a [...]

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LivingSocial vs. Groupon = Consumers Win

By By Elena Perel, April 18, 2011

If you haven’t bought a Groupon yet, you’ve probably at least heard of it by now; and if you haven’t heard of LivingSocial yet, you will. And if Yelp isn’t doing deals in your town yet…it will be. At this point, you might ask yourself what companies aren’t jumping on the group buying bandwagon? With [...]

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Prank On!

By By admin, April 5, 2011

It seems like each year it gets harder to not only come up with a good April Fools’ joke, but to also execute it without suspicion. As soon as you wake up on April 1st, you are bombarded with messages reminding you to be on high alert, which inevitably makes you and everyone else less [...]

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6 Pieces of Awesome SXSW Swag

By By admin, March 29, 2011

SXSW is a haven for free food, drink, and promotional items. While some are a lot cooler than others…to me, if it’s free, I’m reading/wearing/taking it. Even though they attempted to Go Green this year with SXSwag, which I thought failed to deliver, considering it was a hotly debated topic, there was a ton of [...]

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SXSW Update: Day 1

By By Elena Perel, March 13, 2011

Hello, Austin!

Yesterday was the first day of SXSWi (South by Southwest Interactive) and so far it’s been everything we expected it to be and more.

We arrived at the hotel around 11am and embarked on a journey to downtown Austin to get our conference badges. As a first time SXSW attendee the size and amount of [...]

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5 Reasons a Social Media Strategist Should Attend SXSW

By By Elena Perel, March 9, 2011

I know what you’re thinking – Social Media Strategists get to do the coolest things; they must get the most interesting e-mails. Well, the most exciting e-mail I’ve ever received contained nothing but a link:

Sender: Michael Benedict

Headline: Should we go to this?

Message: http://sxsw.com/interactive

How could any tech-obsessed compulsive Twitter/Facebook/Mashable-checking Social Media Strategist say “no” to going [...]

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Geolocation Wars

By By admin, August 23, 2010

If you keep up with tech news you’ve probably heard that Places has launched – a geolocation feature on smartphones that lets you check-in and share where you are and what you’re doing there on Facebook. Many analysts are now wondering if small geolocation companies like Foursquare, which has about 30 employees, can even coexist [...]

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