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Gowalla Swinging The Deals Stick
Two of the largest location based gaming services, Gowalla and Foursquare are continuing to vie for consumer’s attention. Foursquare has been the dominant in enticing people to actually check in with their service with official deals sponsored by specific venues. This week Gowalla fights back with a very interesting concept.
If you check into any U.S. based Best Buy or Apple Store you have a chance to win one of 500, 75$, 4gig, Eye-Fi sd cards. Gowalla’s focus on equality apart from the frothing – mouth LBS addicts is a welcome refresh. Anyone has the chance to win one of these items which, at the end of the day, is really the point of the entire promotion.
Enticing people to use these products is the issue that Foursquare, Gowalla, Hot Potatoe, Brightkite, SCVNGR, and more are currently experiencing. Sure the hardcore crowd is psyched for the newest and greatest game, but they are far from the largest piece of the revenue pie. Have a favorite LBS that you can’t stop using? Make sure to tell us why in the comments.
